Attractive.Media was tasked with designing and executing the marketing campaigns for Faded Lace’s Holiday 2023 and Valentine’s Day 2024 promotions. The goal was to create visually captivating designs that would resonate with the target audience, while also driving high conversion rates and maintaining a consistent brand identity.
For the Holiday 2023 campaign, the goal was to promote Faded Lace as the go-to destination for holiday shopping, emphasizing the unique and luxurious aspects of their products. The target audience included fashion-conscious individuals aged 18-55, primarily located in suburban areas.
The Valentine’s Day 2024 campaign aims to position Faded Lace as the ultimate destination for romantic gift-giving. The target audience consists of both men & women aged 25-55 who are seeking premium and thoughtful gifts for their loved ones.